Beyond The Track: The Backbone Of Cory Eliason's Brand, Salene Shaffer

Merchandise is arguably one of the important marketing tools for any race team. What does the merchandising process look like and what kind of volume are they going through in the average season? Rudeen Racing's Salene Shaffer breaks it all down in this behind-the-scenes look at what goes into a Sprint Car driver's merchandising before and throughout the season.